Breastfeeding is a simple biological process. A mother gives birth. This change in her hormones causes her breasts to make milk. Her baby shows feeding cues and latches to her breast, suckles vigorously and removes milk. More milk is made each time her baby wakes and feeds.
Ah, if it were only so simple! Ask many mothers and they will tell you a different story. The reality is that breastfeeding is a natural process, but it presents uniquely for each mother and baby. No instruction manual can do it justice.
Mothers used to learn how to breastfeed from their mothers, grandmothers, sisters and friends. In the year 2012, we now have nurses, doctors, midwives, breastfeeding educators and lactation consultants to round out the support team and make sure mothers get accurate information and guidance.
New mothers (and fathers) are faced with many learning situations as they parent their newborns. Correct information is vital, yet it is often missing. Whether a mom is trying to breastfeed, or a dad is attempting to calm his newborn, safe guidance is helpful and necessary.
Recently parents have been warned about swaddling their infants, a practice many parents use since babies are encouraged to sleep on their backs. Not long ago parents were warned about using baby carriers or slings. Parents are now told to sleep near their babies (in the same room), but not with their babies. How does a parent know what is safe?
Parents need to know they can access correct information from trusted sources. Much as mothers used to learn how to breastfeed from the women around them, parents now need community resources they can trust to help them learn which products are safe and how to use products correctly. Just because a company makes a product or someone writes a book, does not mean they have a parent’s best interests in mind.
MilkWorks is committed to individualizing our care for each mother and her baby. We are also committed to carrying products that we feel are safe and providing the information parents need to know in order to use products safely. When we learn new information, we will share it with you. We are not afraid to take products off our shelves or change what we share with parents. Our goal is to be part of a trusted community that new parents can rely on.